A good digital marketing agency should complement your company’s existing efforts.
Allow us the honor of bringing your brand to the top.
Do you hate trying to be clever in 140 characters or less? Might you have more important things to do than reading the latest algorithmic updates from Google, Facebook, Instagram and Twitter before rewriting your entire campaign strategy? Do you hate looking up what your email open or click-through rates are? If you answered yes to these questions, you’ve reached the right page of this site.
You may hate all of these things but, we don’t. Geeking out over the latest updates and integrating them into our campaigns is what we live for. We get a totally legal and not concerning high on the smell of dry erase markers turning a whiteboard into a strategic masterpiece. Let us worry about everything while you enjoy the successes.
Here are some services that we provide.
Social Media Management
Our team specializes in finding out what your community will consider useful and/or entertaining gives the people what they want. Spoiler alert: they don’t always want dank memes and cat videos. In order to truly nurture a community, a brand should give their community contextually significant and engaging content on a regular basis. This formula is often a bit of a moving target and is often different from platform to platform. We continuously adapt based on the reports and community feedback. Using this methodology, our clients have continuously beaten industry organic reach benchmarks by 200+%.
Basically, you’ll never be sitting around thinking…
Social Media Advertising
An ever-growing part of any significant digital media marketing campaign: social media advertising is much more than a banner advertisement. Social media advertisements are an interactive and engaging experience. With time spent on mobile devices and social media networks not looking to go down anytime soon, having a strategic approach to intriguing and converting customers is tantamount to success. Our team builds campaigns that will inspire social media users, re-engage potential customers, foster loyalty, build brand authority, assist in conversions and, ultimately lower your overall cost-per-acquisition.
No matter what industry you’re in, your website is the foundation of a digital presence. Your website should always accomplish three goals:
- Showcase your brand’s personality and products
- Perform well in search engines and across devices
- Easily enable visitors to convert into leads or customers
We design client websites with these three elements in mind. Too many agencies focus solely on one or two of these elements. They are all equally important and should be treated as such throughout the development process.
Search Engine Optimization (SEO)
There isn’t a lot of use in having a great product if nobody can find it. Every year, fools all over the internet proclaim SEO to be a dead practice. It never dies. It merely becomes a more complicated space. Our team works to stay on top of each search algorithm update and device usage trend to make sure that your company can be found by potential customers.
Think about it. No matter what knowledge you’re wanting, every person’s first piece of advice is thus.
Pro tip: Be wary of any agency that promises too much within the first 60 days. Search engine optimization is a long-term game of steady incremental growth. Anyone who tells you differently is likely to do some shady work that will end up getting you penalized. We will grow your business as fast as possible but not at the expense of your long-term health.
Local Search Optimization
Why do we separate local search optimization from standard SEO? While local search optimization could fit under the SEO umbrella, it is full of its own idiosyncrasies and strategies. If you run a business that depends on people from an area walking through your doors, this may be more important than specialized website SEO. You need your business to appear in every possible search application, especially on a mobile device. We’ll make that ideal a reality.
50% of users who perform a local search walk into that store within 24 hours.
Paid Digital Media (Search, Banner, Retargeting)
No potential customer is closer to conversion than someone who is searching specifically for a product. We make sure that your company is bidding on the most advantageous keywords and user actions. It isn’t about the largest keywords. It’s about making sure you bid on the most relevant keywords that will lead to the lowest cost-per-conversion.
Do you want your company and products to follow people around until they either convert or go cold? Hint: you do. We develop extensive remarketing campaigns that engage users based on criteria that we’ve determined showcase an intrinsic value for our client. Each campaign has different criteria based on the specific needs and business model of a client.
Email Marketing (CRM)
The all-too-often forgotten element of digital marketing. Email marketing is one of the most profitable digital marketing tactics when done correctly. Emails can foster loyalty and greatly improve the lifetime value of any customer. We build email campaigns that satisfy business needs and provide your customers with engaging content that they’ll continue to open send after send.
Google has said that cost-per-conversion is out and that lifetime value is in; we disagree. We think that this is similar to a world leader asking whether it is better to be respected or loved. The answer is obviously, “Yes.” With our other services, we build a system that lowers the overall cost-per-conversion of your initial customers. Managing a community of customers with email is how we take those low-costing conversions and increase their lifetime value. (We use other strategies too.)
Mobile Application Development
A mobile application should streamline how a customer engages with your brand. The best applications are simple and provide services that make a customer’s life easier. The worst thing that an application can be is overly complicated. This provides a poor user experience. Simplicity and utility always win out.
We work with you to boil down what your application needs to do. Then, we build that application. The strategy is simple but the tactics are a complex combination of art and science.
Marketing Automation Development
Every company wants to spend less time doing monotonous work and more time doing what it is that makes your business special. By designing some marketing processes to be partially or fully automated, we free up time that can be spent developing the next great campaign.
While we’re happy to take the wheel, we firmly believe that the best campaigns are created when we work closely with the client. No matter how deeply we dive into your brand, we will never know it better than those who found it and have lived it for years before we ever came onto the scene.
Putting your brand in our hands doesn’t mean letting go. It merely means adding to your team. We’re in this together with you and we don’t like to lose. We doubt that you do either.