Usually, when we talk about tools that are great for SEO, we’re talking about the SEMRush, SERPStat, Moz Local, or any of the AMAZING tools out there for organic research and rank tracking. Not today!
Today, I want to talk to you about the best SEO tool in your arsenal that you’re not using because it’s not technically an SEO tool.
SEO Marketers Need OneUp
Even though they market themselves as “The simplest way to schedule and manage your social media posts” on their homepage, they’re so much more than that. They’re your new organic search secret weapon.
It’s been well-documented that posting regularly on Google My Business can increase your organic search visibility by up to 50%. While the original study on this is from 2019, we’ve found that this holds true in 2022 as well. If you post regularly to Google My Business, you will see 35-50% increases in your local search visibility.
Since Google My Business posts are inherently ephemeral and don’t last long, this REALLY opens them up for repeat posting. That’s where OneUP really shines! As you can see in the video below, you can select a recurring schedule for ANY Google My Business post with OneUp.
There might be other apps that do this easily but, a FREE account on OneUP allows you to post 6 scheduled posts at a time and that’s enough to keep a base layer of posts going out. Since an Annual Starter plan only costs $108 though, there is little reason not to upgrade if organic search is important to you.
Benefit SEO Marketers will Love: Link Tracking
In addition to the scheduling function, OneUp does a pretty dang good job of allowing you to utilize UTM parameters to track the traffic that comes from these campaigns. If you’re going to make a concerted effort to drive more visibility and traffic via Google My Business, you should probably make sure to tag those efforts and showcase the ROI to your brand’s interested parties.
All in all, this metric, along with your increased visibility should adequately showcase the need for this effort to be incorporated into any business strategy.
You Can Still Use it for Social Media
If you don’t have a lifetime deal with a social media posting platform, you know that they can get really expensie or, at the very least, inconveninently expensive very quickly. If you’re a large brand that gets a lot of user-generated content, we’re still big fans of Later but, if you’re using social media more to simply keep getting the word out there, One_up could be a very good and remarkably affordable solution when compared to others.
OneUp can post to all of these platforms:
Facebook Pages & Groups
- Google My Business
As with every scheduling platform, some of these posts will be native and others will be through a mobile device push notification. I won’t break that down here since the API permissions are ever-changing and I think this advice is more of an evergreen solution.