At Phrasing, we’re big advocates of the idea that our clients don’t need to be on every social channel. Spreading yourself too thin and experimenting in social networks where your audience is not engaging. E.g. If your target is males between 25-35 on the coasts, you shouldn’t be messing around with Pinterest. It’s of very […]
There is no denying that mobile search is taking over. If you’re still debating that point, you can go ahead and start Googling all of the stats. I’ll still be here when you get back. What we’re forgetting though is that, within those device searches, are another growing segment: voice search. From Siri to Alexa […]
If you read as many articles as I do on market research every week, you’ve probably notice that ad blockers are picking up momentum and users year after year. This is due to a number of factors. Many interested parties have done research into this very topic. I’m going to primarily focus on insights gained […]
If you’ve ever heard me speak or been to one of my training seminars, you know that I’m not a huge fan of the glamour metrics. Size of your community doesn’t matter as long as it’s big enough to seem legitimate. After that, it doesn’t matter until you’re absolutely massive. There are so many metrics […]
Facebook has added a new video element to Business Pages. If short videos in your friends’ profile pic weren’t enough for you, allow me to introduce to you the Facebook Cover Video. As with most updates, this one might bring you more questions than answers but I personally love it. I first noticed this new […]
As long as there are algorithms, there will be a resistance.
Google+ isn’t a waste of time. Why spend time on it if you don’t have to though?
Hashtags have value and are useful but, that sentiment is only true when you use them wisely. Otherwise, they’re a waste of time and effort.
United Airlines is screwed. While the situation should have never occurred, it also should have been handled differently.
We don’t have interns or standalone offices. We have talent, curiosity, our own set of drones, and a bunch of kickass people.